Adland: A Global History of Advertising

	By: Mark TUNGATE Published By: Kogan Page ePub for Digital Editions: $39.95 iPhone / iPad: $39.95 PDF for Digital Editions: $39.95 Mobipocket Reader: $39.95 Microsoft Reader: $39.95 Available to read online in Amigo Reader (what's this?) PDF for Digital EditionsePub for Digital EditionsiPhone / iPadMobipocket ReaderMicrosoft Reader	EBOOK OPTIONS ADD TO CART ADD TO WISHLIST TELL A FRIEND RECEIVE ALERTS
	Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Excerpt

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

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Related Subjects

• Media > Advertising
• Business > Advertising & Promotion
• Media
• Business

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