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Media
: Advertising
Advertising eBooks
You have selected the subject of Advertising. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 13
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How to Write: Communicating Ideas and Information, New Edition
By: Meyer, Herbert E.; Meyer, Jill M.
Published by: Storm King Press
The New York Times ' William Safire calls How to Write 'The most helpful book the beginning writer can buy.' No wonder it's sold more than 200,000 copies worldwide! Whether you are a student, a professional - or an aspiring writer - this little handbook will teach you how to communicate your ideas and information clearly and concisely. It will show you how to organize for any writing project, how to turn out a first draft, and how to polish that draft into a finished product.
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Price: $5.00
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Small Business Marketing For Dummies®
By: Schenck, Barbara Findlay
Published by: John Wiley & Sons, Inc.
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.
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Price: $19.99
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Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! Third Edition
By: Hahn, Fred E.
Published by: John Wiley & Sons, Inc.
This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogs, and publicity.
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Price: $19.95
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Search Engine Optimization For Dummies®
By: Kent, Peter
Published by: John Wiley & Sons, Inc.
Shows Web site owners, designers, and search engine optimizers how to ensure that their site ranks high with search engines and attracts more traffic
In a recent survey, nine out of ten companies involved in search engine marketing said they engaged in SEO–but only 4.
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Price: $24.99
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Web Marketing For Dummies®
By: Zimmerman, Jan
Published by: For Dummies
Claim your space in the online marketplace!. Develop a plan, build a marketing-effective site, and create word-of-Web campaigns. Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors.
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Price: $24.99
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Advertising For Dummies®
By: Dahl, Gary
Published by: For Dummies
New info on buzz, publicity, and word-of-mouth advertising. The fun and easy way(r) to create effective ads and increase your profits. Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums—from electronic and print to radio, TV, online, and outdoor formats.
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Price: $21.99
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And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials
By: Oakner, Larry
Published by: John Wiley & Sons, Inc
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences, And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign.
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Price: $29.95
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The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
By: Monahan, Tom
Published by: John Wiley & Sons, Inc.
An Adweek Book Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking, 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
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Price: $29.95
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Easy Step by Step Guide to Writing Advertising Copy
By: Brooks, Pamela
Published by: Rowmark
A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written.
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Price: $17.99
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The End of Advertising as We Know It
By: Zyman, Sergio; Brott, Armin
Published by: John Wiley & Sons, Inc
In this follow-up to his bestselling book The End of Marketing As We Know It , Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising - sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it.
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Price: $27.95
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