Art

Maximize the power of the number-one vector graphics program. This full-color guide is perfect for designers and artists looking to master the most powerful graphics program available. Whether new to the software or upgrading from an earlier version, you will learn how to use the most important features of the latest version and create print, Web, and motion graphics. The examples in the book demonstrate how to develop logos, editorial and book illustrations, page layouts, magazine ads, business graphs and charts, and more. The book takes you step-by-step through the process of creating various types of illustrations, and demonstrates professional techniques, shortcuts, and solutions.   more...

Price: $39.99

Illustrator CS2 How-Tos is a highly focused survey of the one-hundred most essential things anyone needs to know to use Illustrator CS2. Folks new to Illustrator will find clear, basic, easy-to-understand explanations of the techniques, tools, and tricks they need to quickly become productive with Illustrator. more...

Price: $15.99

If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You’ll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences—good and bad—of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants more...

Price: $39.99

Arguing that traditional answers to the question “What is art?” are partial at best, Arnold Berleant contends that we need to understand art as a complex aesthetic field encompassing all the factors that form the context and experience of art. more...

Price: $12.95

Mimesis is one of the oldest, most fundamental concepts in Western aesthetics. This book offers a new, searching treatment of its long history at the center of theories of representational art: above all, in the highly influential writings of Plato and Aristotle, but also in later Greco-Roman philosophy and criticism, and subsequently in many areas of aesthetic controversy from the Renaissance to the twentieth century. Combining classical scholarship, philosophical analysis, and the history of ideas--and ranging across discussion of poetry, painting, and music--Stephen Halliwell shows with a wealth of detail how mimesis, at all stages of its evolution, has been a more complex, variable concept than its conventional translation of "imitation" can now convey.Far from providing a static model of artistic representation, mimesis has generated many different models of art, encompassing a spectrum of positions from realism to idealism. Under the influence of Platonist and Aristotelian paradigms, mimesis has been a crux of debate between proponents of what Halliwell calls "world-reflecting" and "world-simulating" theories of representation in both the visual and musico-poetic arts. This debate is about not only the fraught relationship between art and reality but also the psychology and ethics of how we experience and are affected by mimetic art.Moving expertly between ancient and modern traditions, Halliwell contends that the history of mimesis hinges on problems that continue to be of urgent concern for contemporary aesthetics. more...

Price: $37.00